For every chicken restaurant success story, there multiple chicken restaurants struggling to survive.
In general, good business owners make good marketers. But as an innovative business leader, you need to follow the marketing tactics competitive chicken restaurants utilize in the marketplace.
Improving Customer Loyalty
You've heard that it's less expensive to retain a current customer than it is to acquire a new one, right? For chicken restaurants, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. But as your customer base grows, you'll also need to develop programs that reward customer loyalty. Get it right and each new customer will represent a step forward in your company's growth; blow it and you'll end up struggling to acquire new customers just to maintain a breakeven revenue position.
When multiple interests join together in a strategic partnership, they gain chicken restaurants economies of scale, not to mention a larger promotional footprint. Under the right circumstances, a strategic marketing partnership can allow two or more small companies to overwhelm the market, effectively negating the presence of a larger competitor.
People like to feel like they're getting a discount, so not surprisingly chicken restaurant consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. Due to the market intelligence of buyers in the chicken restaurant industry, value discounts need to be attractive when stacked against the competition. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.
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