October 20, 2020  
 
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Marketing a Child Abuse Hotline Business

A profitable child abuse hotline business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.

In a growth-oriented business, marketing has to be seen as a core business activity. The good news is that good marketing is achievable by any child abuse hotline business willing to adapt its strategy to the demands of the marketplace.

Do We Really Need A Logo?

Having a strong logo for a child abuse hotline business is a critical consideration. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. But broadcast advertising hasn't disappeared entirely and child abuse hotline businesses are leveraging broadcast media to perform specific aspects of their marketing strategies. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing child abuse hotline businesses, a combination of marketing venues is preferable to relying exclusively on local broadcast opportunities.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

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