October 29, 2020  
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Marketing a Child Care Center

You're heavily invested in the success of your child care center and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

For a child care center, exceptional product quality is only part of the struggle to meet revenue goals.

Tenacious messaging and the identification of new delivery channels can be an on ramp to child care center profitability.

Marketing Ethics

Are ethics important in marketing? You bet! Industry-leading child care centers avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Technological Expertise

The field of marketing has embraced the digital age with enthusiasm and vigor. Although that doesn't make the marketing fundamentals that applied twenty years ago invalid, many marketing principles are being reinterpreted through the lens of today's technology. The consequence for child care centers is the need to increasingly incorporate technological marketing solutions into the marketing mix. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.


You've seen the contest concept in action, even if it wasn't used in a child care center. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. That's why child care centers invest time and resources to create contests they can count on to achieve desired outcomes.

More Articles on Marketing

Given your interest in marketing and in child care centers, you might find these additional resources to be of interest.

Marketing Programs

Selling a Child Care Center

Conversation Board

Interested in learning more about what it takes to market a child care center? We invite you to send us your questions and feedback!

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Ready to Start Your Own Child Care Center?

For tips on how to start a child care center, these resources provide helpful advice:

How to Start a Child Care Centers Business

Do You Offer Products or Services to Child Care Centers?

If you consider child care centers to be sales prospects, there's more useful information for you elsewhere on our site. Try these instead:

Selling to Child Care Centers

Mailing Lists for Child Care Centers

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

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