October 22, 2020  
 
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Marketing a Child Development Center

Marketing a child development center isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.

Great marketing campaigns elevate the status of your child development center using a carefully crafted mix of techniques and tactics.

Measurement & Evaluation

By purchasing high quality mailing lists from reliable providers, child development centers may be able to increase the impact of their marketing tactics. But on the whole, measurement and evaluation are two of the most powerful weapons in your ROI arsenal. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, child development centers often choose to consult with professional marketers for assessment tools and strategic insights.

Generating Buzz

Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a child development center, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many child development centers continue to find ways to attract audiences to their brand through broadcast media. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. When marketing child development centers, local consumers may represent a sizeable portion of total revenues, making local radio and other broadcast media viable marketing channels -- but only to the extent that you match the station's audience to your customer base.

More Articles on Marketing

These additional resources offer more insights into marketing, child development centers, and related topics.

Radio Advertising Rates

Selling a Child Development Center

Magazine Advertising

Advertising in Newspapers


Conversation Board

The child development center industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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