Niche Marketing Plans
Marketing a Child Foster Care Business
Small and medium size child foster care businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Although innovation is important, consistency is critical when you market a child foster care business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
In a growth-oriented business, marketing has to be seen as a core business activity. On the upside, great marketing is a real possibility for a child foster care business owner who is willing to learn what it takes to promote their business.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain child foster care businesses a new approach to the marketplace, rooted in the achievement of shared objectives. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Mailings
It makes sense for child foster care businesses to participate in direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing child foster care business, customers will transfer loyalty to the competition - and take their friends with them. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
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