October 31, 2020  
 
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Marketing a Childbirth Education Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a childbirth education business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.

Common sense and practical decision making are part of the marketing equation. But as an innovative business leader, you need to follow the marketing tactics competitive childbirth education businesses have incorporated into their marketing plans.

Directories

Directories are a common tool for finding a childbirth education business. Directory selection is often dictated by the market when promoting childbirth education businesses in a region or territory. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. As consumers demonstrate a preference for online channels, make sure your listing include your company's web address and possibly even information about your social media presence.

Expand Your Advertising Options

The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. When it comes to childbirth education businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Increasingly, childbirth education businesses are leveraging digital assets to communicate brand messages through powerful online channels, maximizing ROI and gaining a more direct pipeline to their customers. In general, if your competitors know more about promoting their business online than you, you may lose market share.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many childbirth education businesses. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

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