October 31, 2020  
 
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Marketing a Children's Books Business

Marketing a children's books business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

A single characteristic divides today's best children's books businesses from companies at the bottom of the food chain.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. Core marketing concepts offer touch points to help small business owners navigate uncertain markets.

Promotional Calendars

Sloppy marketing programs have no place in growing children's books businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Many list vendors appreciate promotional calendars because they are useful for timing the delivery of the resources your business needs to meet strategic objectives.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of children's books businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual children's books business customers. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.

Staffing Expertise

An effective marketing strategy meticulously delegates tasks to capable stakeholders. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of children's books businesses outsource marketing to a professional firm. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.

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Given your interest in marketing and in children's books businesses, you might find these additional resources to be of interest.

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