October 30, 2020  
 
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Marketing a Chimney Building and Repair Commercial and Industrial Business

You're heavily invested in the success of your chimney building and repair commercial and industrial business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

Small-mindedness has no place in great marketing. In fact, a strong marketing strategy can give a small business high visibility in the marketplace.

But with the right combination of resources, techniques, and strategies, any chimney building and repair commercial and industrial business can achieve greater marketing dominance through strategic marketing and robust value messaging

Marketing Collateral

Every piece of collateral your chimney building and repair commercial and industrial business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your chimney building and repair commercial and industrial business's brochures, direct mail letters and other content has no value.

Do We Really Need A Logo?

Having a strong logo for a chimney building and repair commercial and industrial business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.

Loss Leaders

Like many businesses, chimney building and repair commercial and industrial businesses frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. Although you may lose money on one product, you can make up for it buy selling a higher volume of other products. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of chimney building and repair commercial and industrial businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

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