June 4, 2020  
 
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Marketing a Chinese Foods Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a Chinese foods business, exceptional marketing may well be the determining factor in your long-term survival and success.

Marketing a Chinese foods business can be challenging, especially for business owners who lack a marketing background.

Marketing increases the brand footprint of a Chinese foods business using a carefully crafted mix of techniques and tactics.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your Chinese foods business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Industry Resources

Lone rangers don't survive long in a Chinese foods business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Media Monitoring

Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. To gauge brand reputation and presence, many Chinese foods businesses turn to media monitoring. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

More Marketing Tips and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Magazine Advertising

Marketing Strategy Examples

Selling a Chinese Foods Business

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Still have questions about marketing a Chinese foods business? Great. We always welcome feedback and we'll do our best to respond to inquiries about how you can improve your company's marketing.


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For tips on how to start a Chinese foods business, these resources provide helpful advice:

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