October 19, 2020  
 
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Marketing a Christian Ministries Business

Small and medium size Christian ministries businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading Christian ministries businesses avoid marketing tactics that exploit their customers. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.

Do We Really Need A Logo?

Having a strong logo for a Christian ministries business is a big deal. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.

Discounts

People like to feel like they're getting a discount, so not surprisingly Christian ministries business consumers fit the pattern and factor discounts into their spending decisions. Orchestrated discount programs communicate value because they create the perception that the customer is getting more for less. Due to the market intelligence of buyers in the Christian ministries business industry, it's essential to make sure the discounts you offer are legitimate. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.

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Conversation Board

What tactics have you used to market your Christian ministries business? We enjoy getting feedback and questions from you. Please post your thoughts below.


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