October 20, 2020  
 
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Marketing a Christian School

Marketing plays a central role in any company. But when it comes to a Christian school, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

Marketing is much more than classified ads, business cards, and brochures.

Top performers habitually integrate sound marketing concepts with market demands.

Cost Tracking

Are you struggling to contain costs? That's familiar theme among entrepreneurs who lead a Christian school. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. For a Christian school, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. Since you're a Christian school owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. Although cutting edge marketers are tailoring promotional messaging based on the viewer's current location, it may be enough to explore ways for consumers to be made aware of the presence of a Christian school in their immediate area.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Selling a Christian School

Unique Selling Positions

Creating an Effective Marketing Strategy


Conversation Board

Did you find our tips for marketing a Christian school to be useful? Is there anything we forgot to mention? If so, we would love to hear your comments, questions and tips on this topic.


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