October 26, 2020  
 
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Marketing a Christ's Church

Small and medium size Christ's churches can compete and even outperform larger competitors. All it takes is the right marketing plan.

A single characteristic divides today's best Christ's churches from the ones that are struggling to keep the doors open.

Like it or not, product quality alone doesn't deliver repeat customers. These days, customers expect value and nothing communicates value more than a solid marketing plan.

Building A Community Around Your Brand

There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Many Christ's churches need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Contests

Contests are a time-tested method for promoting a Christ's church. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many Christ's churches invest time and resources to create contests they can count on to achieve desired outcomes.

Expand Your Advertising Options

Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to Christ's churches, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, Christ's churches are achieving impressive success rates with online advertising strategies. Online advertising has the advantage of delivering cost-effective messaging to a highly segmented customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in Christ's churches, you might find these additional resources to be of interest.

Selling a Christ's Church

How to Segment Markets


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How to Start a Christ's Church Church

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