October 19, 2020  
 
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Marketing a Church of Christ

Looking for innovative ways to market a Church Of Christ church? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

Great Church Of Christ church entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other Churches of Christ churches, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for Church Of Christ church promotions. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. Many Church Of Christ church operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Market Segmentation

Given the current competitive landscape, you can't successfully promote a Church Of Christ church to the entire marketplace. Although segmentation can be based on a variety of criteria, it's most commonly used to identify geographic or demographic groups within the marketplace.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your Church Of Christ church market agenda.

More Articles on Marketing

Given your interest in marketing and in Churches of Christ churches, you might find these additional resources to be of interest.

Selling a Church of Christ

Television Advertising Costs

Magazine Advertising

Getting a Toll Free Number


Conversation Board

Interested in learning more about what it takes to market a Church Of Christ church? We invite you to send us your questions and feedback!


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