October 30, 2020  
 
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Marketing a Church of God

At Gaebler, we've seen what great marketing can do for a small business. But if you own a Church Of God church, exceptional marketing may well be the determining factor in your long-term survival and success.

We recognize that the best Church Of God church entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other Churches of God churches, there's a good chance that you're missing something. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.

Building A Community Around Your Brand

There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Whether they realize it or not Churches of God churches need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Directories

There are many different kinds of directories in which to list a Church Of God church. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing Churches of God churches in a region or territory. Although there are plenty of free directory opportunities out there, some directories charge a fee to include your business in their listing. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in Churches of God churches, you might find these additional resources to be of interest.

Advertising in Newspapers

Selling a Church of God

Marketing Budgets


Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a Church Of God church? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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For tips on how to start a Church Of God church, these resources provide helpful advice:

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