October 23, 2020  
 
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Marketing a Church of Jesus Christ

Trying to market a Church Of Jesus Christ church? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

We recognize that the best Church Of Jesus Christ church entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.

Top performers habitually integrate sound marketing concepts with market demands.

Measurement & Evaluation

With a little more attention to details, Churches of Jesus Christ churches may be able to increase the impact of their marketing tactics. But on the whole, measurement and evaluation are two of the most powerful weapons in your ROI arsenal. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, Churches of Jesus Christ churches often choose to consult with professional marketers for assessment tools and strategic insights.

Hiring A Marketing Firm

Think you can handle your own marketing? There is a reason why many Church Of Jesus Christ church operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your Church Of Jesus Christ church, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, Churches of Jesus Christ churches rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.

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