October 23, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Church on the Rock

It's becoming more and more difficult for Churches on the Rock churches to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every Church On The Rock church has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Although the competition for market visibility may be fierce, a branding initiative can quickly scale your promotional footprint to compete with anyone in your geographic or demographic market sector.

Viral Marketing

Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a Church On The Rock church, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Improving Customer Loyalty

Savvy entrepreneurs target customer loyalty as a cornerstone of strategic planning. In Churches on the Rock churches, premium mailing lists from list providers can help expand your customer base. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.

More Articles on Marketing

Given your interest in marketing and in Churches on the Rock churches, you might find these additional resources to be of interest.

Creating an Effective Marketing Strategy

Selling a Church on the Rock

How to Segment Markets


Conversation Board

The Church On The Rock church industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Opening a Church on the Rock In the Near Future?

For those who want to open a Church On The Rock church, here are some more appropriate better resources for you:

How to Start a Church on the Rock Church

Do You Offer Products or Services to Churches on the Rock?

If you want information on how to sell to Churches on the Rock churches, this isn't the ideal place for you on our site. Try these instead:

Selling to Churches on the Rock

Mailing Lists for Churches on the Rock

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary