Great church entrepreneurs are skilled marketers. Yet in this industry, the characteristics of able marketers aren't always obvious.
Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a church.
Managing Negative Publicity
A certain amount of negative publicity is a given for most churches. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any church interested in controlling negative messages. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Despite the fact that churches are very different from each other, signage can be used by any church to communicate the company's value to their customers. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.
Given the fact that signage in churches has unique characteristics, it should be incorporated into your core marketing strategy. Make sure you consider important business sign considerations before you invest in a new business sign.
Social Media Monitoring
Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All churches need to be particularly sensitive about the potential for negative brand commentary on social media sites. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.
Given your interest in marketing and in churches, you might find these additional resources to be of interest.
For those who want to open a church, here are some more appropriate better resources for you:
If you consider churches to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.