October 20, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Cigar Storage Equipment Business

Small and medium size cigar storage equipment businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Still looking for a way to effectively market your cigar storage equipment business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

Strategic marketing tactics can help small cigar storage equipment businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Expand Your Advertising Options

Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to cigar storage equipment businesses, dwelling in the past isn't an option. It's time to get onboard with the marketing trends that are delivering results throughout the industry. Over the past several years, cigar storage equipment businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many cigar storage equipment businesses are leveraging broadcast media to perform specific aspects of their marketing strategies. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. For cigar storage equipment businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Market Segmentation

In today's environment, it's impossible to market a cigar storage equipment business without a market segmentation strategy. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your cigar storage equipment business marketing strategy.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Selling a Cigar Storage Equipment Business

Internet Marketing

Unique Selling Positions

Telemarketing Firms


Conversation Board

The cigar storage equipment business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Cigar Storage Equipment Business?

For tips on how to start a cigar storage equipment business, here are some more appropriate better resources for you:

Starting a Cigar Storage Equipment Business

Do You Offer Products or Services to Cigar Storage Equipment Businesses?

If you consider cigar storage equipment businesses to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Cigar Storage Equipment Businesses

Mailing Lists for Cigar Storage Equipment Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary