October 31, 2020  
 
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Marketing a Citrus Fruits Business

Marketing a citrus fruits business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for citrus fruits business owners and managers.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

These days, most businesses are counting on the fact that their marketing plans will push them ahead of their competitors and deliver the best possible market share. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a citrus fruits business at the top of the heap.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Even though citrus fruits businesses come in all shapes and sizes, signage can be used by any citrus fruits business to communicate the company's value to their customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Since the signage for citrus fruits businesses has to fulfill a number of special requirements, avoid glossing it over as an afterthought. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

Loss Leaders

Smart citrus fruits businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of citrus fruits businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Promotional Calendars

Sloppy marketing programs have no place in growing citrus fruits businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

More Marketing Tips and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Creating an Effective Marketing Strategy

Selling a Citrus Fruits Business


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