October 22, 2020  
 
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Marketing a Clay and Clay Products Business

Marketing a clay and clay products business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

For every clay and clay products business winner, there many more clay and clay products businesses struggling to survive.

The right market approach lets smaller clay and clay products businesses stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Market Segmentation

In today's environment, it's impossible to market a clay and clay products business without a market segmentation strategy. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

For segmented mailing lists, we recommend using a proven partner with the experience to assist in the execution of your segmented clay and clay products business market agenda.

Company Website

If you haven't done so already, the first step in marketing your clay and clay products business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. But you will also need to consider how you will attract visitors to your site and what you will do with them once they are there -- and that means you'll need to include SEO and conversion path considerations in the web design process.

Do We Really Need A Logo?

Having a strong logo for a clay and clay products business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.

More Marketing Tips and Related Articles

Given your interest in marketing and in clay and clay products businesses, you might find these additional resources to be of interest.

Magazine Advertising

Selling a Clay and Clay Products Business

Marketing Programs


Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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Do You Plan on Opening a Clay & Clay Products Business In the Near Future?

For tips on how to start a clay and clay products business, here are some more appropriate better resources for you:

Starting a Clay & Clay Products Business

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