October 24, 2020  
 
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Marketing a Cleaning Equipment and Supplies Retail Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a cleaning equipment and supplies retail business, exceptional marketing may well be the determining factor in your long-term survival and success.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your cleaning equipment and supplies retail business isolated from your base.

Common sense and practical decision making are part of the marketing equation. However, the most visible brands are always on the lookout for the marketing tactics competitive cleaning equipment and supplies retail businesses have incorporated into their marketing plans.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways cleaning equipment and supplies retail businesses may be able to increase the impact of their marketing tactics. For even greater returns, you'll need to explore ways to improve measurement and evaluation. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Technology plays a role in marketing measurements, so cleaning equipment and supplies retail businesses often choose to consult with professional marketers for assessment tools and strategic insights.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a cleaning equipment and supplies retail business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Directories

A directory listing may be one of the best ways to increase the visibility of a cleaning equipment and supplies retail business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing cleaning equipment and supplies retail businesses in a region or territory. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

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Conversation Board

For cleaning equipment and supplies retail businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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