For a clothing and accessories brokers business, exceptional product quality is only part of the struggle to meet revenue goals.
For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. On the upside, great marketing is a real possibility for a clothing and accessories brokers business willing to adapt its strategy to the demands of the marketplace.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many clothing and accessories brokers businesses. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. PR savvy clothing and accessories brokers businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
The majority of clothing and accessories brokers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. For the majority of clothing and accessories brokers businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Many of the highest performing clothing and accessories brokers businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Why? Because without a thorough understanding of buyer mindsets, it is impossible to accurately predict which tactics will deliver results. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
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