October 21, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Collectible Gifts Business

The task of promoting a collectible gifts business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Great collectible gifts business entrepreneurs tend to possess solid marketing skills. But what does it take to become a skilled marketer in this market sector?

In this industry, long-term survivors build their strategies around a core of marketing essentials.

Mailings

It makes sense for collectible gifts businesses to participate in direct mail marketing tactics. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Staffing Expertise

Right out of the gate, you are going to have to make an informed decision about who will be responsible for marketing your product offerings and your brand. In practice, a large number of business owners simply assume the role of marketer-in-chief, squeezing even more responsibilities into their already packed schedules. As a way to improve performance and time management, owners of collectible gifts businesses outsource marketing to a professional firm. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Discounts

Discounts drive purchasing decisions, and collectible gifts business consumers fit the pattern and factor discounts into their spending decisions. Some entrepreneurs have used the discount concept to lure in unsuspecting customers without actually reducing the price of the product. But in the collectible gifts business industry, it's essential to make sure the discounts you offer are legitimate. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.

More Articles on Marketing

Given your interest in marketing and in collectible gifts businesses, you might find these additional resources to be of interest.

Telemarketing Firms

Television Advertising Costs

Radio Advertising Rates

Selling a Collectible Gifts Business


Conversation Board

Still have questions about marketing a collectible gifts business? No problem! We always welcome feedback and we'll do our best to respond to inquiries about how you can improve your company's marketing.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Collectible Gifts Business?

For those who want to open a collectible gifts business, here are some more appropriate better resources for you:

Starting a Collectible Gifts Business

Sell to Collectible Gifts Businesses?

If you consider collectible gifts businesses to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Collectible Gifts Businesses

Mailing Lists for Collectible Gifts Businesses

More Guides on Marketing a Business

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary