October 25, 2020  
 
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Marketing a Colors and Pigments Business

Marketing a colors and pigments business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

In a colors and pigments business, a great business model doesn't guarantee solid revenues.

Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain colors and pigments businesses a new approach to the marketplace, rooted in the achievement of shared objectives. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Successful colors and pigments businesses subscribe to a strict ethical marketing code, even when competitors intentionally mislead customers with exaggerated claims and falsehoods. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Newsletters

A good newsletter can set your company apart from your competitors and scale up your industry presence. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. It's not unusual for colors and pigments businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Additional Marketing Advice and Related Articles

Given your interest in marketing and in colors and pigments businesses, you might find these additional resources to be of interest.

Marketing Strategy Examples

Selling a Colors and Pigments Business

Yellow Pages Advertising


Conversation Board

Have something to add on this topic? We're always interested in hearing about new strategies for marketing to colors and pigments businesses, and we welcome your feedback, tips, and questions!


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