October 28, 2020  
 
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Marketing a Commercial Paper Business

The value and earning capacity of a commercial paper business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

For a commercial paper business, a great business model doesn't guarantee solid revenues.

Top performers habitually integrate sound marketing concepts with market demands.

Improving Customer Loyalty

Customer loyalty provides the backbone for business growth. In growth-minded commercial paper businesses, customer acquisition can be achieved by tapping into the resources of third-party mailing list providers. But as your customer base grows, you'll also need to develop programs that reward customer loyalty. Get it right and each new customer will represent a step forward in your company's growth; blow it and you'll end up struggling to acquire new customers just to maintain a breakeven revenue position.

Staffing Expertise

An effective marketing strategy meticulously delegates tasks to capable stakeholders. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. To maintain marketing momentum, many commercial paper businesses enlist the assistance of external marketing professionals. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.

Viral Marketing

There isn't a simple formula for launching a viral marketing campaign. By including viral elements in a campaign for a commercial paper business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in commercial paper businesses, you might find these additional resources to be of interest.

Selling a Commercial Paper Business

How to Segment Markets

Internet Marketing


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For tips on how to start a commercial paper business, here are some more appropriate better resources for you:

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