October 30, 2020  
 
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Marketing a Commercial and Graphic Arts Business

There is little room for error in marketing a commercial and graphic arts business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.

In fact, a good marketing strategy can level the playing field and help small to medium-sized commercial and graphic arts businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Market Segmentation

In today's environment, it's impossible to market a commercial and graphic arts business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Consumer and B2B lead list providers specialize in helping businesses segment diverse markets. By sorting and filtering current databases, your list vendor provides lists containing the names and contact information of likely buyers that fall within the parameters of your commercial and graphic arts business market agenda.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of commercial and graphic arts businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of commercial and graphic arts businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual commercial and graphic arts business buyers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

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For commercial and graphic arts businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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