October 31, 2020  
 
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Marketing a Commercial and Industrial Painting Contractors Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a commercial and industrial painting contractors business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.

Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for commercial and industrial painting contractors business marketing success.

Marketing Collateral

Every piece of collateral your commercial and industrial painting contractors business creates is a tangible reflection of your brand distinctive and core values. You'll also want to make sure you're making the most effective use of your marketing collateral by getting it into the hands of the right people. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your commercial and industrial painting contractors business's investment in collateral will be pointless.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of commercial and industrial painting contractors businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. It's critical to accurately match your event and team sponsorships to likely commercial and industrial painting contractors business customers. In any sponsorship scenario, be prepared to quickly withdraw your support if the event begins to attract negative publicity.

Hiring A Marketing Firm

Eventually nearly all commercial and industrial painting contractors business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your commercial and industrial painting contractors business, experience should trump other considerations. Avoid young marketing firms staffed exclusively with inexperienced hot shots. Novice marketers bring a lot of passion to the table, but they also tend to embrace high-risk marketing strategies that lack the payoff you'll get from an established firm.

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Do you have any more tips about marketing commercial and industrial painting contractors businesses? If so, submit your comments and suggestions so other business owners can learn from your experience.


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