October 26, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Commercial and Industrial Rental and Leasing Business

Looking for innovative ways to market a commercial and industrial rental and leasing business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

Need to improve the effectiveness of your marketing channels for your commercial and industrial rental and leasing business? That's becoming a common theme these days, especially in this market sector.

In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a commercial and industrial rental and leasing business with a strong value proposition and a desire to achieve a visible market presence.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. When commercial and industrial rental and leasing businesses leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Owners of commercial and industrial rental and leasing businesses need to make every dollar count, especially when it comes to their marketing budgets. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.

Loss Leaders

Like many businesses, commercial and industrial rental and leasing businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of commercial and industrial rental and leasing businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

More Articles on Marketing

We would like to share these additional resources with you.

Unique Selling Positions

Yellow Pages Advertising

Selling a Commercial and Industrial Rental and Leasing Business


Conversation Board

The commercial and industrial rental and leasing business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Commercial & Industrial Rental & Leasing Business?

For tips on how to start a commercial and industrial rental and leasing business, these resources provide helpful advice:

Opening a Commercial & Industrial Rental & Leasing Business

Do You Offer Products or Services to Commercial & Industrial Rental & Leasing Businesses?

If you want information on how to sell to commercial and industrial rental and leasing businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Commercial and Industrial Rental and Leasing Businesses

Mailing Lists for Commercial and Industrial Rental and Leasing Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary