October 29, 2020  
 
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Marketing a Commercial and Industrial Upholstery Business

It's becoming more and more difficult for commercial and industrial upholstery businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

Marketing a commercial and industrial upholstery business can be challenging, especially for business owners who lack a marketing background.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Do We Really Need A Logo?

Having a strong logo for a commercial and industrial upholstery business makes an enormous difference in your company's promotional impact. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. Most commercial and industrial upholstery businesses are especially vulnerable to negative exposure through social media. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading commercial and industrial upholstery businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

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Given your interest in marketing and in commercial and industrial upholstery businesses, you might find these additional resources to be of interest.

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