October 25, 2020  
 
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Marketing a Commercial or Industrial Electric Contractors Business

You're heavily invested in the success of your commercial or industrial electric contractors business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

A single characteristic divides today's best commercial or industrial electric contractors businesses from the ones that are struggling to keep the doors open.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive commercial or industrial electric contractors businesses utilize in the marketplace.

Marketing Ethics

Some marketing strategies may be effective, but don't make the grade in the area of ethics. Industry-leading commercial or industrial electric contractors businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Loss Leaders

The majority of commercial or industrial electric contractors businesses are willing to sustain a slight loss or breakeven position on certain products and service offerings as a way to attract customers. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. For the majority of commercial or industrial electric contractors businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other commercial or industrial electric contractors businesses, it could be a sign that you're out of touch with the marketplace. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.

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