October 26, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Communication Technology Services Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a communication technology services business, exceptional marketing may well be the determining factor in your long-term survival and success.

Marketing a communication technology services business can be challenging, especially for business owners who lack a marketing background.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your communication technology services business in the winners' column.

Customer Awareness

Top communication technology services businesses struggle to keep pace with the customers in their market. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. Why? Because without a thorough understanding of buyer mindsets, it is impossible to accurately predict which tactics will deliver results. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly communication technology services businesses trying to establish a larger footprint in a targeted market segment. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Leveraging Print Ads

Print advertising has been a marketing staple for communication technology services businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your communication technology services business in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in communication technology services businesses, you might find these additional resources to be of interest.

Marketing Budgets

Selling a Communication Technology Services Business

Yellow Pages Advertising

Advertising in Newspapers


Conversation Board

Did we forget to any good ideas on marketing a communication technology services business? If so, tell us about your marketing experiences. What has worked for you? What didn't work at all?


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Communication Technology Services Business?

For those who want to open a communication technology services business, here are some more appropriate better resources for you:

How to Start a Communication Technology Services Business

Do You Offer Products or Services to Communication Technology Services Businesses?

If you consider communication technology services businesses to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Communication Technology Services Businesses

Mailing Lists for Communication Technology Services Businesses

More Marketing Tips and Advice

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary