October 31, 2020  
 
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Marketing a Communications Engineers Business

Marketing plays a central role in any company. But when it comes to a communications engineers business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

For every communications engineers business winner, there many more communications engineers businesses struggling to survive.

In a growth-oriented business, marketing has to be seen as a core business activity. On the upside, great marketing is a real possibility for a communications engineers business with a strong value proposition and a desire to achieve a visible market presence.

Competitive Awareness

Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other communications engineers businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. But broadcast advertising hasn't disappeared entirely and communications engineers businesses continue to find ways to attract audiences to their brand through broadcast media. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. For communications engineers businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Promotional Calendars

Sloppy marketing programs have no place in growing communications engineers businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.

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The communications engineers business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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