October 31, 2020  
 
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Marketing a Community Church

Small and medium size community churches can compete and even outperform larger competitors. All it takes is the right marketing plan.

The promotional strategy for a community church has historically adapted to changes in consumer buying patterns and the market itself.

As a business owner, you probably already have a firm grasp of basic marketing concepts. But as an innovative business leader, you need to follow the marketing tactics competitive community churches utilize in the marketplace.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly community churches that need to be profitable in a small slice of the market. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of community churches it makes sense to hire a firm to handle the creation and execution of your marketing strategy. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Leveraging Print Ads

Print ads have always been a popular way to promote community churches. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your community church in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

More Articles on Marketing

Given your interest in marketing and in community churches, you might find these additional resources to be of interest.

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Selling a Community Church


Conversation Board

What challenges have you experienced in marketing your community church? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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