October 30, 2020  
 
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Marketing a Community Services Agencies Business

Promotional tactics for community services agencies businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Messaging that relies on outdated delivery channels is often a waste of time and resources. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Cost Tracking

The economy is a constant concern for people who own a community services agencies business. For direct mailing campaigns and other strategic initiatives, it's hard to argue with the ROI you receive from updated mailing lists provided by the industry's leading list vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

Another way to control costs is to conduct periodic across-the-board cost audits designed to highlight areas that are ripe for reductions.

Discounts

Discounts drive purchasing decisions, and community services agencies business customers are no exception. Some entrepreneurs have used the discount concept to lure in unsuspecting customers without actually reducing the price of the product. But in the community services agencies business sector, value discounts need to be attractive when stacked against the competition. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

Competitive Awareness

Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other community services agencies businesses, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

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Conversation Board

What challenges have you experienced in marketing your community services agencies business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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Ready to Start Your Own Community Services Agencies Business?

For those who want to open a community services agencies business, these resources provide helpful advice:

How to Start a Community Services Agencies Business

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