October 24, 2020  
 
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Marketing a Community Services Business

A profitable community services business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your community services business cut off from the marketplace.

As a business owner, you probably already have a firm grasp of basic marketing concepts. However, the most visible brands are always on the lookout for the marketing tactics competitive community services businesses have used to achieve success.

Market Segmentation

In today's environment, it's impossible to market a community services business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your community services business market agenda.

Bundling

Today's marketplace is all about perceived value. The more you can do to communicate value to consumers, the more likely it is that they will respond positively to your messaging. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most community services businesses can leverage bundling to improve sales and attract new customers to the brand. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

Make Sure You Have a Good Business Sign

A great sign is a 24/7 marketing tool for your company. Although community services businesses are very different from each other, signage can be used by any community services business to communicate the company's value to their customers. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Given the fact that signage in community services businesses has unique characteristics, avoid glossing it over as an afterthought. This is not a decision to rush into. Spend some time thinking about the attributes of a good business sign for your unique needs before you purchase a new sign.

More Articles on Marketing

Given your interest in marketing and in community services businesses, you might find these additional resources to be of interest.

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Selling a Community Services Business

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Conversation Board

For community services businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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