For every compressed natural gas business winner, there multiple compressed natural gas businesses struggling to survive.
Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a compressed natural gas business.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Many compressed natural gas businesses need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a compressed natural gas business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. One strategy is to launch a viral marketing initiative by inviting a select group of customers to test your products and post their experiences on their social networking pages.
Business leadership can be a lonely profession, especially when you're leading a compressed natural gas business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Given your interest in marketing and in compressed natural gas businesses, you might find these additional resources to be of interest.
For tips on how to start a compressed natural gas business, here are some more appropriate better resources for you:
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