October 21, 2020  
 
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Marketing a Compressor Dealers Business

Small and medium size compressor dealers businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

For every compressor dealers business winner, there multiple compressor dealers businesses calling it quits.

Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Mailings

At some point, your compressor dealers business will engage in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Competitive Awareness

Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other compressor dealers businesses, you may not have all of the information you need to make an informed marketing decision. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.

Newsletters

Newsletters can pack a promotional punch. How? By subtly using information to promote the benefits of your products and services. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. It's not unusual for compressor dealers businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

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