October 30, 2020  
 
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Marketing a Computer Repair Services Business

Marketing a computer repair services business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Still looking for a way to effectively market your computer repair services business? It's hard to get your messages heard through the industry's noise.

Strategic marketing tactics can help small computer repair services businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. In many computer repair services businesses, the real challenge is compiling a substantive quantity of qualified email addresses. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.

Broadcast Advertising

In an entertainment on-demand universe, broadcast TV and radio have been the big losers. However, it would be a mistake to discount broadcast advertising entirely. Many computer repair services businesses continue to find ways to attract audiences to their brand through broadcast media. It's critical to understand the limits and opportunities available in today's broadcast advertising industry. One area in which marketers continue to have success is during drive times when large numbers of listeners still tune-in to local radio. When marketing computer repair services businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of computer repair services businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

More Articles on Marketing

Given your interest in marketing and in computer repair services businesses, you might find these additional resources to be of interest.

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