Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Want to improve your marketing? High-performing computer systems integration businesses are intentional about devising and executing winning marketing strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
There is no substitute for being able to speak convincingly about your products in a computer systems integration business. Small product details translate into key value propositions which are critical for distinguishing a computer systems integration business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Improving Customer Loyalty
Savvy entrepreneurs target customer loyalty as a cornerstone of strategic planning. In computer systems integration businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, computer systems integration businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
We would like to share these additional resources with you.
For tips on how to start a computer systems integration business, these resources provide helpful advice:
If you want information on how to sell to computer systems integration businesses, there's more useful information for you elsewhere on our site. Try these instead:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.