October 31, 2020  
 
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Marketing a Computer Upgrade Services Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a computer upgrade services business, exceptional marketing may well be the determining factor in your long-term survival and success.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your computer upgrade services business cut off from the marketplace.

Strategic marketing tactics can help small computer upgrade services businesses stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Generating Buzz

All business owners want to generate buzz about their products, services, and brand. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. In a computer upgrade services business, buzz is a critical consideration in the marketing mix. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Loss Leaders

Like many businesses, computer upgrade services businesses frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of computer upgrade services businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many computer upgrade services businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

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