June 4, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Concierge Services Business

A profitable concierge services business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for concierge services business marketing success.

Loss Leaders

Like many businesses, concierge services businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Although you may lose money on one product, you can make up for it buy selling a higher volume of other products. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in concierge services businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Promotional Calendars

Sloppy marketing programs have no place in growing concierge services businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of concierge services businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

More Marketing Tips and Related Articles

We would like to share these additional resources with you.

Marketing Budgets

Selling a Concierge Services Business


Conversation Board

What challenges have you experienced in marketing your concierge services business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Concierge Services Business?

For tips on how to start a concierge services business, these resources provide helpful advice:

How to Start a Concierge Services Business

Do You Offer Products or Services to Concierge Services Businesses?

If you consider concierge services businesses to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Concierge Services Businesses

Mailing Lists for Concierge Services Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary