October 20, 2020  
 
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Marketing a Concrete Coatings Business

Marketing plays a central role in any company. But when it comes to a concrete coatings business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

We recognize that the best concrete coatings business entrepreneurs tend to possess solid marketing skills. However, capable marketing is elusive for many leaders in this industry.

By leveraging today's best marketing techniques, any concrete coatings business can achieve greater marketing dominance through strategic marketing and robust value messaging

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of concrete coatings businesses need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

Contests

If circumstances allow it, a contest can be an effective tactic for a concrete coatings business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why concrete coatings businesses invest time and resources to create contests they can count on to achieve desired outcomes.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many concrete coatings businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy concrete coatings businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

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Did you find our tips for marketing a concrete coatings business to be useful? Is there anything we forgot to mention? If so, we would love to hear your comments, questions and tips on this topic.


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For tips on how to start a concrete coatings business, these resources provide helpful advice:

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