Wondering how to market your concrete contractors business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Do We Really Need A Logo?
Having a strong logo for a concrete contractors business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Without the right technological tools, your business is on the fast track to failure. The technological entry point for your concrete contractors business is also the anchor point for your technological strategy: A company website. A shoddy, thrown-together website is a net loss for your organization. To compete online, your website has to contain features and design elements that encourage visitors to drill deeper and incorporate the site into their online routines. When combined with social media marketing, a first-rate website makes it easy for customers to share detailed information about your products with their online communities.
Managing Negative Publicity
Negative publicity is never easy to deal with, especially for concrete contractors businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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