Communicating the strengths of a concrete curbing business can be challenging, especially for business owners who lack a marketing background.
In general, good business owners make good marketers. But to rise to the top of the industry, you'll need to gain a deeper understanding of the marketing tactics competitive concrete curbing businesses utilize in the marketplace.
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? With the help of marketing professionals, media monitoring can provide up-to-date assessments of the amount of influence your concrete curbing business has in the public sphere. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Social Media Monitoring
Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. Most concrete curbing businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Most concrete curbing businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Why? Because without a thorough understanding of buyer mindsets, it is impossible to accurately predict which tactics will deliver results. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
Given your interest in marketing and in concrete curbing businesses, you might find these additional resources to be of interest.
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