October 23, 2020  
 
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Marketing a Concrete Floor Coating Business

It's becoming more and more difficult for concrete floor coating businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

Need to improve the effectiveness of your marketing channels for your concrete floor coating business? That's becoming a common theme these days, especially in this market sector.

For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. On the upside, great marketing is a real possibility for a concrete floor coating business willing to adapt its strategy to the demands of the marketplace.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your concrete floor coating business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Product Knowledge

Product knowledge is a fundamental requirement for marketing a concrete floor coating business. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your concrete floor coating business in the competitive arena. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Cost Tracking

The economy is a constant concern for people who own a concrete floor coating business. When businesses buy mailing lists, they expect a return for their investment. Unfortunately, they don't always get it. More often than not, you'll get a better ROI from highly rated list providers than you will from cheaper alternatives. Companies that rely on accurate mailing lists reduce time spent chasing down stale leads.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

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Conversation Board

For concrete floor coating businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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