October 26, 2020  
 
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Marketing a Concrete Post Tensioning Contractors and Products Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a concrete post tensioning contractors and products business, exceptional marketing may well be the determining factor in your long-term survival and success.

In the current economic climate, one thing separates thriving concrete post tensioning contractors and products businesses from companies at the bottom of the food chain.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a concrete post tensioning contractors and products business at the top of the heap.

Do We Really Need A Logo?

Having a strong logo for a concrete post tensioning contractors and products business is a big deal. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, concrete post tensioning contractors and products businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways concrete post tensioning contractors and products businesses can automatically improve marketing ROI. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, concrete post tensioning contractors and products businesses often choose to consult with professional marketers for assessment tools and strategic insights.

More Articles on Marketing

Given your interest in marketing and in concrete post tensioning contractors and products businesses, you might find these additional resources to be of interest.

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