September 27, 2020  
 
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Marketing a Concrete Reinforcements Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a concrete reinforcements business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

If you're hoping to leverage marketing to give your concrete reinforcements business a competitive advantage you're not alone.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. You'll also need to incorporate creativity, common sense, and flawless execution into your marketing routines.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many concrete reinforcements businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. If you have never bundled before, take out word for it - most concrete reinforcements businesses can use bundling to communicate value to their base. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.

Industry Resources

Lone rangers don't survive long in a concrete reinforcements business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.

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Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a concrete reinforcements business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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