October 30, 2020  
 
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Marketing a Concrete Sealing and Waterproofing Business

Marketing a concrete sealing and waterproofing business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for concrete sealing and waterproofing business owners and managers.

For every concrete sealing and waterproofing business winner, there many more concrete sealing and waterproofing businesses calling it quits.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of concrete sealing and waterproofing business marketing success.

Make Sure You Have a Good Business Sign

Good signage is a Business 101 concept. Despite the fact that concrete sealing and waterproofing businesses vary in scope and circumstance, signage can be used by any concrete sealing and waterproofing business to communicate the company's value to their customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.

Given the fact that signage in concrete sealing and waterproofing businesses has unique characteristics, it should be incorporated into your core marketing strategy. Talk with somebody who knows a lot about business signage advice and get their input before you create new business signs.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Nearly any type of business can tap into the benefits of bundling products or services, so it's easy to see how concrete sealing and waterproofing businesses can use bundling to communicate value to their base. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.

Promotional Calendars

Sloppy marketing programs have no place in growing concrete sealing and waterproofing businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Additional Marketing Advice and Related Articles

These additional resources offer more insights into marketing, concrete sealing and waterproofing businesses, and related topics.

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Selling a Concrete Sealing and Waterproofing Business


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