October 22, 2020  
 
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Marketing a Condominiums and Townhouses Maintenance Business

It's becoming more and more difficult for condominiums and townhouses maintenance businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Want to improve your marketing? High-performing condominiums and townhouses maintenance businesses are intentional about devising and executing winning marketing strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. However, social media also has a dark side -- negative mentions. All condominiums and townhouses maintenance businesses have too much at stake to ignore derogatory social media mentions. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.

Strategic Partnerships

Strategic partnerships offer condominiums and townhouses maintenance businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

ROI

Every marketing tactic you use has to deliver results. You can't afford to waste money on ineffective tactics for your condominiums and townhouses maintenance business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

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