If you are a business leader who sees marketing as a path to give your Congregational church a competitive advantage you're not alone.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the strategies that other Congregational churches utilize in the marketplace.
Leveraging Print Ads
You're probably familiar with many of the ways print advertising has been used to market Congregational churches. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your Congregational church in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
The economy is a constant concern for people who own a Congregational church. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar Congregational churches, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
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